Fiverr’s GIG economic platform will lay off 250 employees as it connects to becoming a “AI-First company” CEO Micha Kaufman Share in articles on X. This move affected 30% of the company’s employees. register write a letterand is not uncommon among tech companies in 2025. Duolingo announces similar plans “ai-first” In April.
Kaufman described the process as returning to “start mode” and wrote that his ultimate goal is to turn Fiverr into “an AI-First company that is streamlined, faster, with modern AI focused on the technology infrastructure of AI, a smaller team, each team, each team is much more productive and much less management.” Part of Kaufman’s reasoning provides why Fiverr “does not require a lot of people to run an existing business” is that the company has integrated AI into its customer support and fraud detection programs.
Fiverr may justify layoffs with AI The first sign that Kaufman is Accept an interview CBS News May 2025, about the dangers posed by technology to employees. Kaufman specifically advises employees to “automate 100% AI automation” while also claiming that this won’t make them replace because they still have the ability to “nonlinear thinking” and “judgment.” This suggestion seems to be unhelpful to Fiverr’s own staff in the end.
The company’s cuts impacted by small numbers of large companies like Workday, and they announced plans Eliminate 1,750 characters In February 2025. But layoffs have the same effect regardless of the size of the company or the level of investment in AI: fewer people have to do more.
