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Prmagazine > News > News > Figma sent a cease-and-desist letter to Lovable over the term ‘Dev Mode’ | TechCrunch
Figma sent a cease-and-desist letter to Lovable over the term ‘Dev Mode’ | TechCrunch

Figma sent a cease-and-desist letter to Lovable over the term ‘Dev Mode’ | TechCrunch

We may be witnessing the composition of new tech industry hatred among competitors. Figma confirmed to TechCrunch that Figma has sent a stop letter to popular Nocode AI startups.

The letter tells Cute to stop using the term “development mode” as a new product feature. Figma also has a feature called Dev Mode, which successfully trademarked the term last year. Go to the US Patent and Trademark Office.

Crazy, “development model” is a common term used in many products suitable for software programmers. This is like an editing mode. Software products from large companies Apple’s iOS,,,,, Chrome from Google,,,,, Microsoft’s Xbox It has a feature formally called “Developer Mode” and then nicknamed “Development Mode” in the reference material.

Even the “development model” itself is commonly used. For example Atlassian uses it for products that expect figsYears of copyright. Yes A common feature name Among countless open source software projects.

Figma told TechCrunch that its trademark refers only to the shortcut “development model” rather than the complete “developer model.” However, this is a bit like the word “error” in trademarks to refer to “debugging”.

Since Figma wants to have the term, there is no choice but send a stop letter. (This letter, many It is pointed out on xvery polite.

Some people on the internet believe that the term is already universal and should never be allowed to trademark and say that cute people should fight. (Cute has not responded to our request for comment on this.)

However, an international legal battle against early Swedish startups can be expensive. For cuteness, $15 million in seed rounds raised in Februarychanging the feature name to “developer mode” or other terms is certainly a cheap option.

What’s more interesting is that Cute is one of the new stars of the so-called “Vibe code.” Here, users can describe what they want in a text prompt, and the product builds it – with code. Its “Development Mode” feature was launched a few weeks ago to allow users to edit the code.

Adorable to promote yourself as a competitor to figs, announce Its homepage Designers can use cute “no boring prototypes in tools like figs”. There are many more New startups are doing this.

So, it’s not just a trademark dispute. It is also a bigger competitor, breaking the knuckles among the annoying upstarts. Figs are Valued at $12.5 billion About a year ago.

A Figma spokesman almost admitted. The person told TechCrunch that Figma did not send stop letters to other tech companies such as Microsoft when it was “in different categories of goods and services.”

As for the overall threat of atmosphere coded products, During the conversation The idea came naturally last month with Garry Tan of Y Combinator.

Even those who like Vibe code for its speed, Field said, “You want to give people a way to not only start and prototype quickly, but also go to the finish line. That’s where the disconnect is, not just for design, but for code.”

As for the lovely people, co-founder Anton Osika doesn’t seem to care about letters from rival lawyers. When he shared a copy of it on X, he used Grinning emoji.

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