Fashion retailers partner to offer personalized AI styling tool ‘Ella’ | TechCrunch

Vivrelle, a luxury membership platform that allows customers to rent high-end merchandise, announced Thursday that AI individuals A styling tool called Ella Revellve and FWRD as part of its partnership with fashion retailers.

The launch is an example of how the fashion industry can leverage AI technology to enhance customer experience, and is one of the first partners to see three retailers come together to deliver personalized AI experiences. Revolve and FWRD allow users to shop for Designer clothing, and Revolve has the option to buy.

The tool Ella advises customers of three retailers to bring clothing to life. For example, users can ask for “Bachelor Weekend Clothing” or “What to Pack for Travel”, and the technology will be searched on the Vivrelle, fwrd and Reprove shopping platforms to create clothing suggestions. The user can then check in a shopping cart on Vivrelle.

In theory, the more people use Ella, the better its advice. This is equivalent to asking chatgpt what clothes to wear in Miami weekends.

Vivrelle CEO and co-founder Blake Geffen (announced the $62 million Series C Series C earlier this year), told TechCrunch she hopes Ella can “bear the pressure of vacation or daily dressing.

“Ella has been going on for quite a while,” she told TechCrunch, adding that it took about a year to build and release the product.

This is actually the second AI tool for the three companies. Earlier this year, Vivrelle, Revolve and FWRD Partnership also launched a full look that offers last-minute fashion advice that complements what customers have in their cart at checkout. But their latest tool, Ella, takes fashion recommendation games to another level.

For decades, fashion has been fascinated by trying to make personalized shopping happen for decades. Even the 90s movie “Ignorance” shows that Xueer takes off her clothes from her digital wardrobe.

The current AI boom has led to rapid innovation and democratizing AI technology, enabling many fashion companies to launch Personalized AI fashion The company and raise millions of dollars in the process.

“With Ella, we make shopping or borrowing money as easy as possible through seamless conversations, which allows you to share as little or as much as possible, just like talking to a live designer,” Gefen said. “We are excited to be the first brand to integrate rental, resale and retail into a streamlined omnichannel experience.”