Explore the online world of Apple TV’s ‘Severance’ | TechCrunch

Apple has been working hard to expand Apple TV+ series “Severe,“Through online materials, e-books, podcasts, and other content – so do fans. Using its platform power, the Cupertino tech giant has been able to easily distribute supplemental materials, increasing the show’s storytelling ability, thus providing viewers with More clues about the core of the series, Lumon Industries and other mysterious employers.

For fans of the production itself, they are companions podcast As creator Ben Stiller and star Adam Scott develop, explores how to shoot scenes and other nuts and bolts that are behind the scenes.

at present The most popular Apple TV+ series Once, “dismissal” attracted people’s attention. Awards Because of its film technology, direction, production design, etc., it also resonates with the audience because it reflects a certain dissatisfaction with American society.

With its borderline absurd themes such as the dangers of capitalism, people will do their best to achieve work-life balance, corporate oppression, classism and the drawbacks of technology, “dismissal” is much wider than those who usually watch science fiction primary schools. -fi.

around”Puzzle box typeTV series, online content becomes part of the show itself, bringing people to the “lost” work around classic work over the past few years, and the website pairing provides further clues about the mystery of the show, just like Buddhist Initiative.

However, unlike “lost”, the creators of “dismissal” have promise They know the series goes and how it ends – which makes it even more fun to chase the rabbit hole of the online clue.

Here are some supplementary materials to expand the “severance” universe and provide tips on what is coming.

Official companion

• “Severance: Letter from Lexington,” Apple Books published. The story of this partner and the story of the almighty is told from the perspective of a cut-off Lumon Industries employee Margaret “Peg” Kincaid, who discovers some dark truths about employers.

• These include download It is also a directional manual for giant refineries targeting new residents’ employees, which has a Lumon version of Microsoft Clippy – except that he is anthropomorphic severance chip, not a roll of paper.

• “You are you,” Apple Books published. In the series, the book was written by Dr. Ricken Lazlo Hale, the “severed” character, and ultimately played a role in the severed staff awakening. Available as an audiobook for e-books and narratives, this companion book offers Ricken’s first 8 chapters dedicated to self-discovery and weird anecdotes.

• Ben Stiller and Adam Scott’s Severing Podcast. Produced by Audacy, the creator’s official podcast review and together with the cast interviews reveal the details behind the scenes.
• Lumon Industires’ LinkedIn profile. Research you on LinkedIn and You may encounter The Lumon Industries business profile introduces fans to founder Kier Eagan’s concept, including his 9 core principles, Verve, Wiit, Wiit, Cheer, Cheer, Humility, Mercy, Kindness, Flexibility, Probability, and Wiles. The page often brings to the company’s realization and self-improvement and tries to recruit new workers to Lumon, headquartered in the fictional town of Kier. The sinister background of its content and what some companies say is strange about it on LinkedIn.

• creator Dan Erickson, who caught up with “Severed” in his Reddit Ama. It’s been a few years now, but it’s still worth a read for any fan seeking “official” (if limited). (For example, Erickson replied: “Yes, the office is real.
• Roku’s free fan experience. Streaming media players and TV makers work with Apple TV+ to offer free 2-season previews for “defusing” fans, including characters Intros of Mark S., Helly R. and others, among other behind-the-scenes content, including exclusive cast interviews . (As the premiere is past, you can access the fan experience via Roku search instead of the home screen menu.)

• Lumon Industries on Tiktok. The Tiktok account hosts video content produced by Lumon (aka Apple’s marketing team), but seems to run independently. On the page, you’ll find retro video footage from the town, called Kier, and other excerpts from Lumon’s management plan (“Lump”) like what to do when low morale tricks your team. For example, it recommends that you clear all distractions so that employees can focus on their “important and mysterious” work.

• There are also social media accounts related to the Lumon industry x,,,,, Instagram,,,,, Threadand YouTube, but it is not verified or run by Apple.
• Reddit users can delve into the “severance” theory and share ideas in the community r/veveranceappletvplus,,,,, r/veverancetvshow,,,,, r/welcometolumonor can r/okbuddyseverance,,,,,
• Tumblr users can join online Tumblr Community Specially used for “dismissal”, where you can find your followers’ blog posts and the art of fan making.
• Since this is a “real” book, you can leave “You are you” Goodreads Reviews. A selected review read: “The bully is nothing more than a bull and a lie. I look forward to reading the book in full, but every time I order a copy it will be stolen from my front desk. So frustrating.”

Fan-making fun

• Lumon Industries Website. Designed by programmers Daniel Shiffman And a few of his YouTube Series Audience, this fan-made website allows you to pretend to be an MDR employee, perfecting the numbers (horrifying or otherwise) by pinning them in a box at the bottom of the screen. While the fan version doesn’t look like the software seen on TV – for example, the trash can isn’t marked with various “tempera” tags on the show – there’s a little bit Easter Egg Quote Season 2 screen, episode 1 on the website.
• Also from Schiffman, you are a robot Bruceky and x Automatic sequence excerpts from Dr. Ricken Hale’s book, such as: “A society dined on hallucinations, but the difficult thoughts are feasted with a richness hidden in the kaleidoscope of reality.” Shiffman also puts the robot Source code on github.
• Severe Wiki. This fan-made wiki is dedicated to all the things that “severe” and allows you to study characters, music, location, plot, events, theory and more in one destination. (Wikis is also available fanaticism and Wikiwand)
• Fan-made Lumon offices are available for The Sims 4 Game.

“Season 2 is on Apple TV+, and recently Arrive on Android mobile devices also. Season 2 begins on January 17, 2025 and will include 10 episodes, ending on March 21, 2025.

Do you have your favorite experience of severing fans? Let me know: sarahp@techcrunch.com.