PERCAST And the International Olympic Committee agreed to a new agreement expanding the broadcasting company to reach and expected media rights for the Olympic Games in 2036.
On a Thursday Review NewsThe Committee says about $ 3 billion Agreement raises Comcast from a holding media rights to a “strategic partner.” Comcast and the organization work together with broadcasting distributions, in-venue distributions and US digital advertising, among other things, IOC said.
“This agreement with Comcast is groundbecaking because it is more than traditional medial rights agreement that we have in many years of our valued,” Thomas Bach said to advertise. “The media improvement is fast and, by partnering with a leading media company in the world, we can ensure that the United States fans have experienced Olympic games before.”
Comcast’s previous agreement with the Olympic Committee expires after 2032 Olympics in Brisbane, Australia. New Deal Grants Comcast The Rights to Broadcast 2034 Winter The Olympics of Salt Lake City as well as 2036 summer Olympics in an unpredictable city.
“We live at a time when technology is easier to drive and more basic changes than we have seen in decades, new, long-term partners,” Comcast says that Brian Roberts.
Deal comes as Comcast and the NBCuniversal unit aims to use live sports to drive subscriptions to Streaming Service Peacock. Will cost NBC about $ 2.5 billion annually until Bring a package of NBA games Starting next time.
During the last year’s Olympics in Paris, pushing the Olympics scope in Peacock appeared to pay for the company. Over 30 million people watch the television Olympics and NBC television platforms, and advertising income reaches a record $ 1.2 billion.
Revelation: Comcast is NBCunsal and NBC News parent company.
