China’s major social media platforms have begun rolling out tags for AI-generated content to comply with laws that took effect on Monday. Now, users of WeChat, Douyin, Weibo and Rednote (also known as Xiaohongshu) are seeing such tags on their posts. These representations use generative AI in text, images, audio, video, and other types of materials. . Metadata must also include identifiers such as watermarks.
WeChat tells users that they must actively apply tags to the content they generate. They are also prohibited from deleting, tampering, or hiding any micro AI tags, or using “AI to generate or disseminate false information, infringement of content or any illegal activity”.
Bytedance’s Douyin (Chinese version of Tiktok) also urges users to apply tags to each post that it includes AI-generated material, while pointing out that it can use metadata to detect where the fragment content comes from. Meanwhile, Weibo added the option to report the option “Unmarked AI content” when users see something that should have such a tag.
Four institutions drafted the law – – Including major Internet regulators, China Cyberspace Administration (CAC). The Ministry of Industry and Information Technology, the Ministry of Public Safety, and the National Radio and Television Administration also helped to develop legislation that is being implemented to help oversee the tide waves of Genai content. April, CAC A three-month event aims to regulate AI applications and services.
Mandatory tags for AI content can help people better understand when they see AI slopes and/or misinformation rather than real things. Some U.S. companies that offer Genai tools offer similar tags and start baking such identifiers into the hardware. Google’s It is the first batch of mobile phones to be implemented (Content Source and Authenticity Alliance) Content Certificate .
