Bumble BFF’s revamped app is here, focusing on friend groups and community building | TechCrunch

As the friendship app continues to be popular, Bumble announced its reboot on Wednesday Eat for friends (BFF) application.

As younger generations seek to expand social circles, improved applications are designed to help users connect with new friends outside of traditional one-to-one matches known as BFF.

The app is built in Geneva and is community-centric Obtained last year. This also means that the Geneva app will be closed. This move should not be surprising: Q2 2025Bumble told investors that as of June 30, Geneva had not generated any revenue.

The company said existing Geneva members will automatically upgrade to BFF without losing any group or message.

Bumble BFF will continue to provide one-to-one matching and private direct messaging, allowing users to swipe through their profile and chat individually. However, the new focus will be on the New Groups tab.

The app complements enable users to chat rooms with new friends, plan chat rooms, and leverage in-app calendars to create and track upcoming events. A company spokesperson told TechCrunch that it is designed for communities of all sizes, from small groups to thousands of members.

The Groups tab is now in real time, allowing users to create or join groups, but the discovery feature won’t be available until February 2026.

The update comes at a time when apps aimed at finding real friendships surge clock,,,,, clyx,,,,, Les Amis,,,,, time leftand 222,other. Although Bumble BFF has been built on the market for longer than many emerging applications, the focus of this restart is to stay competitive with its competitors.

This also reflects a shift in user behavior; the company reports that young people are actively seeking to expand their social networks. In fact, 47% said they wanted more friends to engage in activities with events, while similar percentages were eager for online platforms that allowed them to build communities locally.

For some time As mentioned earlier On the earnings call for the fourth quarter of 2023.

“Further, we will focus on investing in accelerating the bold strategy for friends, which will focus on building fair and safe friendships in communities of people with similar interests who need real-life connections,” former CEO Lidiane Jones said at the time.

Additionally, the improved app will start as Bumble faces financial difficulties. In the second quarter, the company’s revenue fell 7.6%, down from year-on-year to $268.6 million to $248.2 million.