Social networking Bruceky,,,,, Open Source X competitorsa change has been made that will allow publishers to better track recommended traffic for posts on their platform. according to From Bruceky staff The company Emily Liu now sends recommended traffic through the Blues’ “Go” subdomain to make it easier for publishers to track their website visitors through links shared on social networks.
When you click on the link shared on Bluesky, you will notice that it briefly displays it as a “go.bsky.app” URL and then lands you in the publisher’s own domain. This allows the publisher’s analytics system to determine that the visitor is from the Blues.
Liu noted in a post about Brusky that the change happened because the newsroom saw likes and reposts in the app, but it was difficult to determine how it translated into “actual website traffic.”
Publishers are an important crowd that Blues attract, especially if it aims to be a source of real-time news similar to X.
Many news media have reported an increase Among Bruinsky’s recommendation traffic, some even found that Blues’ recommendations exceeded those of other platforms, such as Meta’s threads and Elon Musk’s X.
For example, the Boston Globe reported in November 2024 that Compared with threads, Bruinsky’s traffic increases by 3 timesand 4.5x conversion of paid subscriptions. Also in November, Dave, editor of The Guardian Australia shared Bluesky’s traffic to Guardian websites is already twice as high as threads, while Bluesky’s post traffic is higher than X’s recommended traffic in 2024.
The New York Times And others Smaller Publisher I also saw higher user engagement with Bluesky.
Bruceky’s Chief Operating Officer Ross Wang explained At the time, the Blues recommended because “unlike other platforms, we won’t delete your link.”
Her message is the mining on threads and X, the latter Changed the way links appear in their apps More people are encouraged to post it directly to X instead of offsite. (X Owner Musk Confirmed The X’s algorithm is designed to optimize the time spent on X, which is why the links are not getting “too much attention”. )
Market intelligence providers similar networks indicate Bruinsky generates 38.6 million visits In November 2024, it was distributed on various news websites, and threads generated 24.5 million recommendations. However, the company noted that 42% of Threads traffic directed users to their sister app Instagram, not the publisher’s website.
TechCrunch asked Bluesky when and when to make changes through its “GO” subdomain, because according to Liu’s post, it’s not clear yet. The company has not responded to our request for comment yet.
However, the company last November Decided not to move forward Another solution to the referral issue, which includes an optional opt-out, Liu said earlier this month that the reference question has been linked to The latest Bruceki update is released March 10, 2025. Liu also replied to an article on Wednesday Referral function Just got another bug fix on Monday night to fix other issues.
