Tesla’s US deal is in Always very high With some owners disillusioned by Elon Musk’s politics, some people just want to avoid their cars being watched by haters.
Automakers are taking advantage of the opportunity.
Polestar, Lucid Motors, Volvo and Ford, which have long lagged behind Tesla in electric vehicle sales, harnessed the drive to brands by launching conquest rewards and incentives that challenge buyers’ brand loyalty.
Shortly after Polestar began offering a $5,000 discount, automaker sales director Jordan Hofmann said the bonus had been successful.
“This week, Polestar 3 saw some of the highest order days, and the response to our Tesla conquest offer was incredible,” Hoffman wrote. On LinkedIn.
Most quotes do not require buyers to actually trade Tesla people, although Edmund’s consumer insight analyst Joseph Yoon Brand devaluation.
Musk used his wealth to help elect Donald Trump to the office, and he then took over the federal government through Doge, leading many to link Teslas to the controversial billionaire. The protest movement is called Tesla cuts Spread globally. Meanwhile, there has been an increase in vandals on Tesla’s property and vehicles. More violent attacks, including arson, have caused anger from President Trump, who vowed to see such incidents as “Family terrorism. ”
Yoon said that whether Tesla owners are on the side of the protesters or do not want someone to spray Swastika in the car, buyers are willing to get rid of the vehicle at a loss.
“This kind of conquest bonus program is taking advantage of these people will go [trade in their Teslas] Anyway. What if we make them a little sweet to them and make sure they come to us instead of competitors? “Yin said.
On the automaker side, Sean Tucker, chief editor of Kelly Blue Book, told TechCrunch that the current trade economics are currently different due to Tesla’s unique situation.
“Usually, when a dealer makes a deal, they either just put it on their second-hand business and sell it, or in some cases they sell it to an auction company, then sell it to another and then sell it to other dealers. So, they sometimes suffer a slight loss in the normal market, but they can avoid that,” Tucker said. “Tesla is really different now, because in an environment where public image changes so rapidly, it’s hard to determine the price of Tesla’s resale.”
Tucker noted that smaller brands such as Polestar and Lucid are willing to lose money in order to get Tesla off the road and put one of the vehicles on the road.
Yuan said it would make a lot of sense for two emerging EV manufacturers to position their marketing in the main competition.
Early indicators show that Musk’s political activities have Negative impact on new car sales. It is unclear whether these trade incentives and discounts will cause a dent in Tesla’s share of the electric vehicle market.
as a result of Trump’s new car tariffs As buyers look for lower-cost vehicles, the results may be complicated.
“The biggest advantage of Tesla is that its most popular vehicles are produced here, with very few imported parts,” Yoon said. “A lot of these new electric vehicles have a lot of foreign purchases involved in its parts and manufacturing. So who knows how this will go away?”
Tesla’s tradeoff options
Polestar starts offering special $5,000 Discount For Tesla drivers looking to rent the company’s new Polestar 3 crossover in February. The deal, coupled with the $15,000 cleaning vehicle incentives from consumers on lease, could allow Tesla owners to enjoy a $20,000 discount on the 2025 EV model.
The sober motor also quietly began Provide Tesla owners When they buy the 2025 Lucid Air Sedan, you can get up to $4,000 off – $2,000 for a car, and another $2,000 if you trade with your current Tesla. Lucid also sweetens the deal by getting the highest price on vehicles available to the sales studio when ordering.
Polestar and Lucid said buyers must make delivery by April 30.
In mid-March, Volvo pushed for its own national incentives, offering a $1,000 bonus to customers who currently own or lease any Tesla to buy or lease a 2024 all-electric Volvo or any 2025 or 2025.5 (mid-year) (mid-year) as long as they make delivery by the end of April. This means buyers don’t even need to buy an electric car to take advantage of the deal. The only 2025.5 model that Volvo currently owns is the XC90 plug-in hybrid SUV.
Ford just switched to the new Mustang Mach-E or F-150 Lightning with its $1,000 discount with Tesla owner discount. Discounts are available for buyers who make delivery by April 2.
A Ford spokesman told TechCrunch, the automaker, does not need to share current or future incentives.
