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September 4, Austin officials unveil The city’s first unified brand logo ever was part of a $1.1 million reinvention project, but the new wavy blue and green “A” has drawn opposition from residents and critics who compared it to the logo of a math textbook publisher.
Rep. Chip RoyR-Tex. The project exploded during a appearance on Will Cain Show, saying city leaders “wanted to spend a million dollars on rebranding, getting rid of the cross and making it a wake-up band logo.”
he Accused of Texas City officials prioritize symbolism over security. “We have people in Austin who answered 911 calls. You have people who have seen the increase in crime in Austin because they are leaving, filth and cut the police force.”
The rebranding dates back to 2018, when the City Council voted to create a “consistent and clear brand” in the city department. Austin currently uses over 300 different logos. Austin City Press Release.
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As shown, Austin’s new brand reinvents its logo. The wavy purple and green “” has attracted criticism from residents and lawmakers. (City in Austin, Texas)
City Manager TC Broadnax defended the program. “This is the first time in Austin’s history, we will have a logo to represent the city’s service and unify us into an organization, an Austin.”
The promotion began on October 1, 2025, with digital assets such as the city’s website, social media and newsletters. Physical assets such as uniforms, vehicles and signs will gradually “minimize the impact on the city’s budget,” the release said.
The budget documents show that the rebranding cost is $1,117,558, including $200,000 for designs, $640,000 for suppliers, and $115,000 for public awareness activities, KXAN Report.
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The picture shows Austin’s original seal. The city is phasing out signs as part of a $1.1 million reshaping effort. (City in Austin, Texas)
“The logo itself reflects hills, rivers and bridges that can connect us to each other. The colors are inspired by our surroundings – the violet crown sky and the green canopy of our parks and trails.”
Designer DJ Stout Pentagram acknowledges The process was “the final design of the committee” and “Austin is a politically free island.”
Residents are redesigned online. “The new logo sucks. It looks like a homeless tent,” one told KXAN. Others call it “a company of bad biotech companies.” When Chron notices One Instagram user simply wrote: “Bruhhhh”.
Some defend this look as “more minimalist” and “absolutely old modernization.”
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Chris Aarons, a marketing professor, provided an opinion to KXAN. “Coca-Cola is just a script, but it’s a beautiful script. But for over 120 years, they make it meant happiness. It’s really what the entity means to make the logo at the end of the day.”
Austin and Pentacle Star Austin did not immediately respond to Fox News numbers’ requests for comment.
