Apple continues to seek a foothold in the AI race, and its next effort may bring the company to the web search. Mark Gurman Apple is building a search platform that it could incorporate into its AI-powered Siri overhaul, the report said. Sources say the tool, known internally as World Knowledge Answers, can also be added to the Safari Web browser and Spotlight smartphone search interface.
Apple’s efforts in AI have been under the microscope Works by Apple Intelligence at WWDC 2024. The company seems to be still building since then, and its revitalization and AI-Empoperaper Siri are not going to arrive now . The proposed search tool will be part of a planned Siri re-release next spring.
Some of Siri’s core aspects are still in the air. It is reported that the company has tried Powering the version of the AI Assistant, although it has not yet promised to use the method. An external partnership that takes into account this key feature is one way Apple can take to strengthen its AI products. CEO Tim Cook also said the company is Pursuing the current roadmap. There are even rumors that the company Capture confusion.
Apple has historically avoided participating in searches, but this development could reflect more potential customers turning to AI chatbots to access information online. Especially if the company brings AI options to Safari, Apple may be able to compete directly with other technical professions that offer their own branded chatbots, such as Google using Copilot with Gemini or Microsoft. It can also be closer to the AI companies typing browser games, e.g. and .
