apple New iPhone series launched On Tuesday and iPhone 17 Pro It is directly attracting content creators.
iPhone cameras have long checked all boxes in order to provide most consumers with the requirement of digital cameras. But for millions of content creators, an industry that covers estimates 200 million Potential customers – It is still necessary to buy handheld cameras from companies like Canon, Sony, Panasonic, Nikon and Fuji. Some of these camera brands have already aggregated the entire product line, which is sold as “video cameras” that contain pop-up displays to record self-portrait videos, and compatibility with common dimensions used by social media.
But the iPhone 17 Pro may end up being the device that makes content creators’ other cameras collect dust.
At first glance, the key difference here is that the camera sensor of the new iPhone 17 Pro is 56% larger than that of the iPhone 16 Pro. The size of the camera sensor affects most aspects of the camera performance, such as low-light functionality, depth of field, and resolution – so, basically, on new devices, these specifications are just better.
But, in more review, these specifications are still impressive for a pocket camera that weighs half a pound. (It’s still a little lighter than the Ricoh GR IIIX, which is the miniature camera for everyday street photography that I’ve been focusing on.) The main, Ultra-wide, telephoto lenses of the iPhone 17 Pro are all 48MP fusion cameras, making the optical transmission possible on 0.5x, 1x, 1x, 2x, 4x, 4x and 8x. The telephoto lens is a huge improvement in the 12 MP lens of the iPhone 16 Pro, and the selfie camera has also improved from 12 MP to 18 MP.
“When recording yourself talking to the camera directly, a wider field of view is especially useful in higher resolutions, making our Pro model the absolute best choice for content creators,” said Patrick Carroll, manager of iPhone Camera Architecture, during Apple’s demonstration.
But for creators, the most important thing is the phone’s video features – like previous models, the iPhone 17 Pro supports 4K 120 fps video recording in Dolby Vision, but it’s new, creator-centric new video feature that can separate it.
While other iPhone 17 models are included, dual-sided and rear camera recording will surely be popular with the creators. The entire product line also supports center stage mode on the front-facing camera, which allows users to capture horizontal and vertical orientations without rotating the phone. These features will be better on PRO as it improves the video capabilities of the base device in ultra-stable video at 4K 60 fps, a boon for creators.
When it comes to the iPhone 17 Pro makes a big leap when it comes to professional movie setups (the core of the creator’s workflow).
For creators who record videos or live streaming in a home studio, the iPhone 17 Pro supports Genlock, a setting that allows multiple cameras to easily collaborate in sync, to create custom shooting settings with developers using the API.
Combined with these new iPhone releases are Final Cut Camera 2.0This is an upgrade to the Apple free app that makes it possible to edit more professional videos on your device. Using the updated app, creators can shoot in Apple’s movies Original original Format, Apple says it will speed up exports and make documents smaller without sacrificing quality.
“The update also introduces open door recording, which uses a full camera sensor to capture a wider field of view at resolutions larger than DCI 4K,” Apple said in a press release. “This gives the editor the ultimate flexibility to reshoot, stabilize the lens and set the final aspect ratio without compromising image quality or performance.”
Historically, it makes sense for professionals to have an iPhone a little unneeded. Unlike other cameras, iPhones don’t just do photos and videos, for example, Canon doesn’t have to devote any of its hardware budget to the GPU and then run complex AI models on the device.
But most importantly, the iPhone 17 Pro is a phone. For many creators, carrying a device in an iPhone is attractive enough compared to phones and separate cameras.
