Recipe app developers have just gained new competition. On Friday, Apple launched an upcoming feature called Apple News+ Food for Apple News+ subscribers, a new section that will allow users to search, discover, save and from dozens of existing news+ publishing partners. Easily cook recipes.
It will be launched as part of iOS 18.4 and iPadOS 18.4 in April, but only in the US, UK, Canada and Australia.
Instead of building standalone recipe apps that can import content from the web (such as recipes for Blog or Tiktok videos), Apple News+ Food will only focus on recipes provided by Apple News+ Publishers.
At the launch, Apple aims to include 30 publishers on board, the 20 publishers currently being tested. Existing partners include well-known brands such as Allrecipes, Bon Appétit, Food & Wine, Food, Serious Diet, Food, Good Room Management, Better Houses and Gardens, Southern Life, Life, Tasty, Real Simple, Real Simple, rural life, etc. The company noted that it will offer tens of thousands of recipes through Apple News+ Food Service.
The new experience allows Apple’s publishing partners to bring their content to more consumers when Google’s capabilities. Reference direct traffic To their website continue to decline.
iPhone and iPad users will be able to find a new food section by scrolling to the Today Feed of the Apple News App. Here they will find a specialty recipe curated by the Apple editorial team, followed by a series of food and dining-related stories, a wider collection of recipes, and links to the Food+ recipe catalog and their own saved recipes.
Apple notes that users who choose not to subscribe to Apple News+ will also receive a selection of food and recipes.
There are a number of ways to access Apple News+ Food Subscription Services.
You can click the “More Food” link in the “Food” section of the “Today” tab, or click the “Food” link from the tag below. (The latter is a more straightforward approach if you want to bypass news articles and go straight into the recipe.)
In the Food+ section, users will see special recipes that are updated daily, as well as a series of recommendation stories related to their interests. This personalization improves the more users participate in the app.
Other curated sections include sections that link to a recipe you save or other types of recipe collections, such as recipes from certain publishers, a range of popular recipes or recipes focused on a certain topic, such as a healthy diet or weekday evening chicken dinner.
When users browse recipes, they have the option to save the recipe directly to the news app for later reference.
If users are searching for specific content, they can browse Apple’s News+ Food’s recipe catalog, tapping the button to perform a narrow search through various filters like “Dinner”, “Simple”, “Vegetarian”, “30 Minutes”. Filters can also be searched in the recipes you saved.
The format of the recipe itself is chaotic and irrelevant and easy to read – this experience is less common on the web today.
Key information (including ingredients, steps, descriptions, cooking time, food, etc.) is taken out and presented in a clear format that highlights photos of dishes and links back to the publisher’s website.
Other features added by Apple come in handy. One lets you click on the ingredients to see the amount you need without scrolling back to the ingredients list. Another allows you to take advantage of the cooking time in the recipe instructions to automatically start the timer on your iPhone or iPad.
A dedicated cooking mode is also available, which displays recipes for larger texts throughout the screen, so you can follow the instructions with minimal tapping and scrolling. In this mode, the screen remains on even if the device is usually set to turn off the screen after a period of time.
However, one thing that Apple News+ Food is missing is the ability to add your own recipes or recipes saved elsewhere in the web, as well as any tool for importing or exporting other applications. You can’t save recipes directly from social media, either, although many home chefs today find recipes in places like Tiktok and Instagram Reels.
With the launch of Apple News+ Food, the tech giant continues to enter the mobile app ecosystem, where it competes with third-party developers who help companies earn revenue through App Store purchases. The latest additions to Apple app lineups over the past year or so include the Party Planning app invitenew to iOS 18 password application, Sports Applicationsand mobile phone MagazineFor example.
Unlike independent developers, Apple can afford new apps that don’t have to be supported by business models other than iPhone sales. This puts smaller and independent developers at a unique disadvantage.
For Apple News+ Food, publishers have not compensated for their recipes, TechCrunch learns. Instead, the experience is an extension of Apple’s existing relationship with its partners, and iPhone Maker generates revenue by selling ads in publishers’ articles to reduce sales by 30%.
The new service requires an Apple News+ subscription, which is $12.99 per month in the US, £12.99 in the UK, $16.99 in Canada and $19.99 in Australia. This includes access to more than 400 magazines, newspapers and digital publishers.
