this Apple is There were better positive noise cancellation and foam-filled ear tips yesterday, but their most important new feature is a subtle feature: Apple offers more reasons you will never take them out.
Wearing headphones is a socially artificial PA when you talk to someone or interact in public, but the ubiquity of AirPods and new features Apple has already begun to change that. The conversational awareness feature of the AirPods Pro can automatically avoid audio when talking to someone, the simplest expression of the idea, but the vast majority of the improvements the company has made to its wireless earbuds also creates reasons to keep it.
take Apple debuted in 2024. Not only do they make your Airpods Pro act as a tool to check your ear health, but they can also act as a hearing aid and even listen to protection in loud environments. With AirPods Pro 3, you can add heart rate monitoring and live translation to the list of reasons why you keep wearing AirPods. The new heart rate sensor of the Pro 3 means you can use them on the Apple Fitness+ Class to track some workouts and show your health metrics on your TV, a feature that is usually unique to the Apple Watch. Meanwhile, the live translation feature allows your AirPods to translate the world around you and even turn your voice to another pair of AirPods Pro 3s. The fact will be Headphones should also be made more common.
It’s hard to say how useful these new AirPods Pro 3 features will be without trying, but they do highlight how Apple seems to see its headphones as an add-on to every iPhone. Not many people will buy the $249 Airpods Pro 3 to replace $249 but headphones can fill smartwatches may be attractive to some people. More importantly for Apple, it would be easier to convince someone to subscribe to Fitness+ or buy an Apple Watch if they like the way the company tracks exercises.
Apple has reportedly investigated the further development of making the AirPods Pro more independent devices. Last year, the company explored adding cameras to Airpods so they can be used for Apple Intelligence features and visually understand the world around you. Regardless of whether this has happened or not, all of these features-the more direct explanation of racing is that making AirPods always wearable is good for the company’s bottom line. The relationship between AirPods and Apple Watch may be similar to iPad and Mac in time. New features were added, and the features continued to overlap, but the device was always so unique and useful that many people were forced to buy both.
Maybe there is a future where your Airpods feel like a smartphone to everyday life, and we’re always wearing them. But for now, Apple seems to have decided that tip-foot towards the wearable future is a great way to sell new wireless earbuds, and perhaps several other products along the way.