If you’ve recently upgraded to a newer iPhone model, you might notice that Apple Intelligence is emerging in some of the most used apps, such as messages, emails, and notes. Apple Intelligence (yes, also abbreviated as AI) appeared in Apple’s ecosystem in October 2024, and as Apple competes with Google, OpenAI, Anthropic and others, it will stay here to build the best AI tools.
What is Apple Intelligence?
Cupertino marketing director branded the Apple intelligence community: “AI for the rest of us.” The platform aims to leverage the things that have been done well in generating AI, such as text and image generation, to improve existing capabilities. Like other platforms chatgpt and Google GeminiApple Intelligence is trained in large information models. These systems use deep learning to form connections, whether it is text, images, video, or music.
Text products powered by LLM appear in the form of writing tools. The feature is available in a variety of Apple apps, including emails, messages, pages, and notifications. It can use content and tone prompts to provide long text, proofreading and even write a summary of messages for you.
Image generation is integrated in a similar way – although less seamless. Users can prompt Apple Intelligence Generate custom emojis (Genmojis) In the Apple House style. Meanwhile, the image playground is Independent image generation application This uses prompts to create visual content that can be shared in messages, keynotes, or through social media.
Apple intelligence has also marked a long time ago Siri’s bread swap. Smart assistants have already started playing, but most have been overlooked in the past few years. Siri is integrated deeper into Apple’s operating system. For example, when performing an action, the user will see lights around the edge of the iPhone screen instead of the familiar icon.
More importantly, New Siri works on the app. For example, this means you can ask Siri to edit the photo and insert it directly into the text message. This is a frictionless experience that the assistant lacked before. On-screen awareness means Siri uses the context of what you are currently related to to provide the appropriate answer.
Set off WWDC 2025Many people expect Apple to introduce us to more versions of Siri, but we will have to Wait longer.
TechCrunch Events
San Francisco
|
October 27-29, 2025
“As we share, we are continuing to work to deliver features that make Siri more personalized,” said Craig Federighi, software engineering SVP, on WWDC 2025. “This work takes more time to reach our high-quality bar and we look forward to sharing more about it in the next year.”
This yet-released, more personalized version of Siri should be able to understand “personal context” such as your relationship, usually rules, etc. But according to a Bloomberg report, the development version of this new Siri is Too mistaken to shipTherefore, its delay.
In WWDC 2025, Apple also launched a new AI feature called Visual intelligenceThis can help you image searches for things you see while browsing. Apple also announced Live translation The ability to convert conversations in real time in Message, FaceTime and Phone apps.
Visual intelligence and live translation are expected to be available later in 2025 When iOS 26 launches to the public.
When will Apple Intelligence be unveiled?
After months of speculation, Apple Smart In the center stage WWDC 2024. The platform was announced after the torrent of companies like Google that opened AI and opened up AI, which has raised concerns that the famous Light Light Light Light Light the Fight Light the Fight the latest technology boom has missed the ship.
Contrary to speculation like this, however, Apple has a team that works hard to prove that this is a very Apple approach to AI. There are still challenges in the demo – Apple has always loved the show – but Apple Intelligence is ultimately a very pragmatic view of the category.
Apple Smart is not a standalone feature. Instead, it’s about integration into existing products. Although this is a very real brand exercise, large language model (LLM)-driven technology will run behind the scenes. As far as consumers are concerned, the technology is presented primarily in the form of new features of existing applications.
We’ve learned more At Apple’s iPhone 16 event In September 2024. During the event, Apple touted many AI-powered features that come from its devices Apple Watch Series Translation 10,,,,, Visual search for iPhoneand Some tweaks to Siri’s features. The first wave of Apple’s intelligence is at the end of October As part of iOS 18.1, iPados 18.1 and Macos Sequoia 15.1.
This feature is first launched in American English. Apple then added Australians, Canada, New Zealand, South Africa and UK localization. Supports Chinese, English (Indian), English (Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish and Vietnamese will arrive in 2025.
Who got Apple’s intelligence?
The first wave of Apple Smart arrived in October 2024 with iOS 18.1, iPados 18. and Macos Sequoia 15.1 updates. These updates include integrated writing tools, image cleaning, article summary and for Redesigned Siri experience. The second wave of features is part of iOS 18.2, iPados 18.2 and Macos Sequoia 15.2. The list includes, GenmojiImage Playground, Visual Intelligence, Image Stick and Chatgpt Integration.
These products are free to use as long as you have One of the following hardware:
- All iPhone 16 models
- iPhone 15 Pro Max (A17 Pro)
- iPhone 15 Pro (A17 Pro)
- iPad Pro (M1 and later)
- iPad Air (M1 and later)
- iPad mini (A17 or later)
- MacBook Air (M1 and later)
- MacBook Pro (M1 and later)
- iMac (M1 and later)
- MAC MINI (M1 and later)
- MAC Studio (M1 Max and later)
- Mac Pro (M2 Ultra)
It is worth noting that due to the chipset shortcomings of the standard model, only the Professional version of the iPhone 15 can be accessed. However, it is speculated that the entire iPhone 16 series will be able to run Apple Intelligence.
How does Apple’s AI work without an internet connection?
When you ask a question to GPT or Gemini, your query will be sent to an external server to generate a response, which requires an Internet connection. But Apple has done it Small modelcustomized training methods.
The biggest benefit of this approach is that many of these tasks are much less resource-intensive and can be performed on the device. That’s because, instead of relying on the kitchen sink method provided for platforms like GPT and Gemini, the company compiles the dataset internally for specific tasks for writing emails.
However, this doesn’t work for everything. More complex queries will take advantage of new private cloud computing products. The company now operates remote servers running on Apple Silicon, which claims it can provide the same level of privacy as consumer devices. Unless their device is offline, whether the user performs an operation locally or through the cloud, at which point the remote query will discard the error.
Apple Smart with Third-Party Apps
Before Apple’s intelligence started, Apple’s ongoing partnership with Openai caused a lot of noise. At the end of the day, however, it turns out that the deal is less than powering Apple Intelligence, but rather an alternative platform for things that aren’t really built. This is an implicit recognition that building a small model system has its limitations.
Apple Smart is free. So, You can access chatgpt. However, those with paid accounts will have access to quality features from free users, including unlimited queries.
Chatgpt Integration debuted on iOS 18.2, iPados 18.2 and Macos Sequoia 15.2, with two main characters: complementing Siri’s knowledge base and adding existing writing tool options.
When the service is enabled, some issues will prompt the new Siri to require users to approve their access to chatgpt. Recipes and travel plans are examples of issues that may surface options. Users can also directly prompt Siri to “ask Chatgpt”.
Compose is another major ChatGPT feature obtained through Apple Intelligence. Users can access it in any application that supports the new writing tool functionality. The ability to write content according to prompts. Added existing writing tools such as styles and summary.
We are sure that Apple plans to work with other Generative AI services. The company almost says Google Gemini is the next one in this list.
Can developers base their AI model on Apple?
exist WWDC 2025Apple announced the so-called Basic model frameworkwhich will allow developers to leverage their AI models when offline.
This makes it more likely for developers to build AI capabilities into third-party applications that leverage Apple’s existing systems.
“For example, if you’re ready to take the exam, an application like Kahoot can create personalized quizzes from your notes to make learning more engaging,” Federighi said on WWDC. “And because it happens using the device model […] We are excited about how developers can build intelligence on Apple Intelligence, bring you a new experience of being smart, available when offline, and protecting your privacy. ”
When will Siri undergo its next overhaul?
Apple is expected to launch a new and improved Siri experience in 2026, which is a bit late compared to its competitors. This may be a blow to Apple, but to speed up their growth, they have no choice but to work with external companies to power the new Siri. Apple has always been There are rumors and Googleits main smartphone hardware competitor.
