Amazon begins testing a new AI shopping agent called “Buy for Me” and the company joins subset users Blog Posts Thursday.
If Amazon doesn’t sell what users are searching for, then my purchase feature will show the product to users sold on other websites. The user can then select and request to purchase one of these products without leaving the Amazon shopping app.
Amazon is the latest company AI Shopping Agentjoin companies like OpenAI, Google and Google, which showcase similar agents that can access the website and help users make purchases. Amazon is already the preferred platform for anyone who wants to buy on the internet, but buying for me allows Amazon to capture more e-commerce businesses than it is today.
Amazon said behind the scenes, Amazon’s AI shopping agent will visit external websites, select products requested by the user, and fill in the user’s name, shipping address and payment details to purchase it.
Amazon says the new agency shopping feature is also powered by its Amazon Nova AI model, in addition to Anthropic’s Claude. One of the models might be Nova ActAI agent Amazon announced earlier this week that people can use the website automatically.
Amazon said in the above blog post that the Buy I purchased for me uses encryption to insert your billing information “safely” on third-party websites, so Amazon cannot see what you ordered from outside its platform. This is a unique approach Openai and Google’s Agents, asking humans to fill in their credit card information themselves, and Confused AI Agentwhich has a prepaid debit card for purchase.
Hand over your credit card information to AI, Prone to hallucinations and errorsmay give some users serious pauses. According to TechCrunch’s experience, AI shopping agents often take a long time to process requests and are often trapped online.
Amazon basically requires users to believe that its agents won’t accidentally buy 1,000 pairs of socks instead of 10 pairs. It also asked them that they had less control over the shopping experience. If the customer needs to return or exchange orders, buy it for me and will direct them to the digital storefront purchased by the AI agent.
We will soon see how many people are willing to take risks.
