Amazon is further investing in Tuesday’s AI-powered shopping experience emission of Live lensThis is a new AI-driven upgrade to its Amazon lens shopping feature, which allows consumers to discover new products through visual search, similar to competitors Google Lens and Pinterest lens. The retailer notes that the tool will also integrate with Amazon’s AI shopping assistant Rufus for product insights.
Lens Live will not replace Amazon’s existing Visual Search tool, Amazon Lens, which allows you to take pictures, upload images, or scan barcodes to discover products. Instead, it brings a real-time component to Amazon lenses, so you can point your phone to what you see in the real world to see a matching product in the sliding carousel at the bottom of the screen.
Addition is several ways Amazon has been using AI to help online shoppers. Over the past year or so, the company has also launched other features AI Assistant Rufus,,,,, AI-powered shopping guide,,,,, AI Enhanced Product Review,,,,, AI finds tools for clothes, AI Audio Product Summary,,,,, Personalized shopping tipsalso Businessman’s tools.
Lens Live also takes advantage of an activity customers are already doing: comparative shopping in real-world retail stores to see if Amazon has a better deal on the same or similar items.
When using the new lens real-time feature, customers can click on any item in the camera view to trigger the feature to focus on the product. If they find a match they like, add it to their cart by clicking (+) plus icon or clicking the heart icon to save it to their wishlist.
This function is Amazon shooter maker Services, which can deploy machine learning models at scale. It runs on Amazon OpenSearch managed by AWS.
Additionally, Amazon’s AI-powered shopping assistant Rufus offers available in the new experience, allowing customers to see a summary of the AI-generated product and ask questions about conversation prompts that they can ask for more information about the project. According to Amazon, this allows shoppers to do some quick product research and view product insights before buying.
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The Lens Live feature was first launched on the Amazon Shopping app on iOS, initially launched in “Ten Millions” of American shoppers, and then to the rest of the U.S., and the company didn’t say whether it would expand into other global markets.
