Amazon launches AI agent to help sellers complete tasks and manage their businesses | TechCrunch

Amazon Announce On Wednesday, it is introducing an agency that is always in AI that will help sellers on its platform run their business. The company is updating seller assistants, AI tools for third-party sellers, to help handle tasks on behalf of sellers.

“Our proxy AI capabilities are designed to work seamlessly throughout the sales experience, meaning sellers can go from handling every task to working with a smart assistant that actively represents them 24/7 while always maintaining control of the seller,” Amazon wrote. ” Press release. “Seller Assistant will be able to handle everything from regular operations to complex business strategies, so sellers can focus on innovation and growth.”

Amazon says seller assistants can now not only monitor account health and inventory, but can also help develop strategies and act upon authorization.

For example, when a seller reviews its inventory, the seller’s assistant will paste the slow moving product before incurring a long-term storage fee and suggest that it makes sense as if it is, lower the price or remove it altogether. The seller’s assistant will also be able to analyze the demand pattern and prepare for shipping recommendations.

Seller Assistant constantly monitors seller’s accounts and flag potential issues and actions, such as inventory lists that may violate new product safety regulations. Additionally, it automatically ensures that all sellers’ products meet compliance requirements in every country they sell.

Agent-driven commerce is a strong area of ​​interest for tech companies, which can imagine the future where an agent can initiate a transaction or make a purchase on behalf of their clients. On Tuesday, Google released New payment agreement for agency transactionsalthough Amazon has not been appointed as a partner.

Amazon has also announced that it will bring proxy AI to ads, allowing sellers to develop ads through conversation prompts.

Today’s announcement marks the latest AI tool Amazon has launched for third-party sellers on its platform. Other tools include Advertising video generator And AI tools that help businessmen Improve their product list.