MSNBC host Al Sharpton calls for boycott of decisions from companies like Pepsi Diversity, Equity and Inclusion (DEI) initiative On Saturday, touted his progressive activist organization’s work.
“Martin Luther King is third, others join my attention and when we notice companies like Pepsi-Cola, we will withdraw sponsorships from those who live up to what they volunteer in DEI,” Shapton said.
Sharpton previously led the effort Companies that protested that they wanted to back down on DEI programs and policies.
According to him, in a letter to Pepsi, he expressed his “deep disappointment” and asked the company to restore its policies. Associated Press.
Revised version. Al Sharpton threatens to boycott the end of Dei’s company: “You took everything”

Al Sharpton used his show on Saturday to promote a possible boycott of Pepsi. (Screen shot/MSNBC)
“You’ve gotten rid of fairness,” Sharpton wrote.
Pepsi CEO Ramon Laguarta said in a February memo to employees that they will no longer have the goal of establishing minority representatives at management or supplier bases.
Sharpton also threatened the boycott at NAN’s annual meeting last week, saying he would give Pepsi three weeks to change his mind.
On Monday X, he reiterated the threat.
“This weekend, at the National Action Network’s Saturday action rally, I gave Pepsi 21 days. Don’t think about that to turn the process of leaving DEI,” he wrote. “We helped build their brand. We will not fund our exclusions. If they don’t respond, we will start boycotting. We won’t be silent when our dollar is used for our dignity.”
Sharpton, a Democratic King maker who publicly promotes his politicians on MSNBC shows, has long blurred the lines between news and activism as a moderator of progressive networks.
Sharpton and Nan face After being elected, Harris’ presidential campaign paid $500,000 to South before discovering that Harris’s presidential campaign was friendly interviews with Democratic candidates weeks before the election.
MSNBC said at the time Donated “Don’t Know” Given to Sharpton’s Nan.
MSNBC and Pepsi did not immediately return requests for comment.
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Rev. Al Sharpton (L) welcomed Kamala Harris (D-CA) to the podium, and then she held a core post-election meeting of the Sharpton National Action Network in the Kennedy Caucus Room in the Russell Senate Office in Capitol Hill, Washington, DC on November 13, 2018. (Chip Somodevilla/Getty Images)
Sharpton also called on Americans to boycott companies that have scaled down DEI policies at a January Martin Luther King, Jr. Day rally.
“Why do we have dei? We have DEI because you deny our diversity, you deny our fairness, you deny our inclusion. Dei is a remedy for the racial institutionalized paranoid exercises in academia and these companies.
“You have to forget who we are,” he added. “We are everything you accept and we are still here.”
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Sharpton announced that NAN will participate in a months-long study to investigate companies away from DEI policies and their profit margins.
Fox News’s Lindsay Kornick contributed to the report.