Professional Product Manager Amanda Deluca launches a parenting management application, Rileyborn out of parental anxiety and feedback from other families.
DeLuca was previously in Google, nerdwallet and Eventbrite (except Etsy), and he got pregnant three years ago. At that time, she and her husband were also product managers and began to eat a range of ingredients to prepare for their parenting life.
But when they finally have a daughter, parents realize that despite their knowledge consumption, they are not ready. The couple then turned to the internet for answers, and they found that the efficiency was not effective enough.
“Parents in the United States are using existing solutions to track baby events and find answers in parenting. In my experience, these solutions are dense and poor. So, I think this is a neglected area. ” DeLuca told TechCrunch over the phone.
Riley is now in the public beta, with two main features.
First, it allows you to track things like sleep, diaper changes, vaccines, and feeding, and gives you AI-driven insights like the best time for babies, or why the shorter the nap.
Secondly, it is the AI-driven answer platform for parents, claiming to provide personalized solutions based on the data entered by parents. The company is using medical and psychological research and has appointed a clinical committee to add its database to seek answers.
“Our difference is that we marry different data points that you as a parent provide scientifically supported knowledge. We have a high standard in terms of the quality of data ingested in the knowledge base,” DeLuca said.
Currently, Riley has a short onboarding process, asking parents about themselves, their children, parenting styles, and their baby’s co-careers. In the future, the company plans to make the entry wider, so the app can provide personalized advice from the start. Over time, Riely asks parents about personality traits that the baby may be developing for other insights.
During the public beta stage, Riley has a subscription plan that is priced at 30 days based on billing time, with different prices. This subscription costs $14.99 per month, $11.99 per month for quarters and $9.99 per month for a year, depending on the option you choose.
The company plans to move out of public beta later this year and introduces training guides to parents, such as those focusing on baby sleep training.
This startup is another example of the growth trend of applications that want different parts of your life, e.g. Nutrition or dialoguebuild a personalized knowledge base and use AI to enhance existing knowledge to provide answers. The company has competition on apps like the sleep tracking app Huckbailey and home management applications maple.
To expand its business and user base, Riley raised $3.1 million in seed rounds in real venture capital that Flybridge and Next Wave NYC participated. Natasha Sharma of Real Ventures joined Riley’s board, saying the app could offer science-based parental advice that is widely welcome.
“In an age of content saturation, parents are particularly challenged to know where to ask them the most pressing and intimate questions,” Sharma noted in a statement. “General searches and forums can lead to a maze of conflicting answers,” he said. Amanda’s own experience as a parent has led her to create a solution that families really want to use, a platform tailored scientifically supported advice for each family’s context to help families grow as they develop And development guidance thrives,” she added.
