Ex-NFL star Shawne Merriman touts 'game-changer' set to debut for Lights Out Xtreme Fighting

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The previous one NFL Star Shawne Merriman is no stranger to bringing innovation to the Xtreme battle and hopes to stand out among other American organizations

Merriman will introduce a “game change” into a world of mixed martial arts and combat sports on Saturday. He told Fox News Numbers, fans watching Lighting Xtreme Battle 27 You will see a different ad display on Lights Out Sports TV.

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Shawne Merriman talked to Fox News Digital about the new innovations in Xtreme Fighting Lights. (Robert Hanashiro, USAT, USAT, USAT, USAT, USA Today by Imagn Content Services, LLC)

“We are using AI virtual sponsorship for the first time in commercial use,” Merriman said. “People who watch sports TV on the lights will see ads change every battle. It’s something we’ve been working on for a long time. We’ve been working behind the scenes for six months and now we’re bringing it to commercial use.”

“Now, companies can sponsor battles every minute. They buy time for a lower cost. Everyone can see it for the first time. I’m really excited because it will be a game changer that changes the battle sport, and everyone has the chance to broadcast live for the first time.”

Merriman says Lighting Xtreme Battle Work with PTF Labs to help bring new ideas on advertising into the battle.

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Rapper Snoop Dogg (left) vs. Shawne Merriman in the Colorado State Rams against the Miami (Ohio) Redhawks on December 28, 2024 at the Snoop Dogg Arizona Bowl at Arizona Stadium. (Mark J. Rebilas/Imagn image)

“There are a lot of regional promotions currently struggling and we are one of the very successful people because we came up with ways to bring in incremental revenue without having to raise a lot of capital,” Merriman explained. “So, we are very lean as a company.

“I have a great staff and then I’ve always wanted to think from the box when it comes to growth – that’s it.”

Xtreme Battle 27 will be held at Thunder Studios in Long Beach, California. The battle begins at 5 pm local time.