YouTube to use AI to help podcasters promote themselves with clips and Shorts | TechCrunch

On Tuesday, YouTube launched new tools for PodCaster at its YouTube Live event in New York, including a new way to turn video podcasts into editing and YouTube shorts, as well as a new feature that helps create videos for audio-only announcers. Both will be powered by AI and will be launched in the coming months.

Using AI technology, video podcast creators in the U.S. will be able to create clips more easily with AI suggestions, the company said. This will be available in the “next months” and the ability to convert these clips into YouTube shorts will arrive early next year.

This feature could allow YouTube to compete with competitors’ short-form video apps such as Tiktok and Instagram (Reels), while also directing users to Podcasters, who may find interesting subscriptions, drive subscriptions, and engagement on YouTube’s larger platforms.

Meanwhile, another new feature will be available early next year that will help the audio player turn its content into video. Using AI, these creators will be able to generate customizable videos for their podcasts, the company said. However, the feature will only “select PodCasters” when it is launched, and a larger expansion is planned later in 2026.

Over the past few years, YouTube has focused more on building tools for Podcaster Highlights on YouTube homepage and The same is true for YouTube Music Services. at the same time, Meanwhile, Spotify has entered the market, with support for video podcasts and other engagement features of PodCasters, such as comments, polls and Q&As, too As a monetization tool.

In February, the company Announce YouTube has over 1 billion podcast audiences per month. Today, YouTube announced that as of July 2025, users are now spending more than 100 million hours of podcasts a day, with more than 30% of the time starting from live streaming or premiering.