If one thing I learned from the 2025 IFA Consumer Technology Show in Berlin, it is that Also took over marketing. even Focus on my smart familyit is difficult to find new products or announcements without “AI” in its promotions. This is a problem for the enjoyment of ordinary technology, because it is no longer clear What AI means,in the case of Actually it’s AI In a modern sense (someone will argue Not real AI at all), or if anything worth having is added.
Read more: Timely software threatens to take over AI and smart homes: This is how to protect yourself
When is AI actually?
Artificial intelligence like Samsung’s customization sounds fantastic, but sometimes it’s just the basic algorithm below.
When I say AI is full of IFAs, I mean. Popular words appear in Switchbot’s Fuzzy Bear Robot As well as rapid wall decoration and Roborock’s intelligent mapping robot lawn mower and HESENSE’s Refrigerator Guide Used for recipes. Samsung Bring all three AI brands to IFAwith the help of AI customization, mobile phones can be provided for AI and Galaxy AI for home entertainment. You’d better believe That sound assistant Now it is called “AI voice assistant” as much as possible.
But when so many companies slapped the AI tags, it started to lose meaning. How many of these new devices actually have a modern definition of AI? I mean common AI, Usually powered by LLMwe see it in form every day Google Gemini and chatgptThis can summarize information in a conversational way and “talk” with us. Many do have some generation capabilities, but call it the same AI As a fully-appeared chatbot It’s a stretch at best.
Other uses of AI make it clear that it is a brand term, which is marketing need These days. It’s disappointing and confusing when standard AI features are not found in AI-branded products. For example, when Samsung says its custom AI can save the energy it uses washing machineit seems to refer to algorithms and sensors that control the washing cycle, which would never be called “AI” a few years ago.
Such a move can make the term cheaper and disperse products that really have built-in AI – when everything is AI, nothing is there. Or at least people start to feel this way, and it’s just a marketing problem that companies are beginning to face.
On the other hand, props Luminous company Leprowhich IFA is ready to explain, its voice assistant is indeed created using LLM trained with design concepts to help select the right colors associated with various activities. Details like this make it easier for you to see if the AI is really there and what it is doing (as a commenter helped me too).
When is AI worth it?
How do you know which AI features are worth it at home? You let us test them.
The surge in AI brands creates another puzzle: Is AI actually worth it in a smart home? Are the features of these markers worth their usual higher price? This is a more difficult question. In some cases, absolutely – especially if you want AIS training to identify certain faces Or scan video clips for you.
In other cases, AI will not increase much at all. HESENSE goes to great lengths to add AI to all its IFA announcements. But some examples are flat, just like the AI voice assistant in its U8 S Pro air conditioner, which seems to be just a voice assistant, not even a premium assistant. It is limited to 18 voice commands. Advertising AI Cooking Agents and AI Laundry Its kitchen technology It seems totally unnecessary, busy with daily tasks we already know how to do or can find more instructional guides Use fast Google or Ask a question for smart display.
SwitchBot’s generative AI art framework looks fun and innovative, but that won’t make your life easier.
Even the innovative AI-PROMPT E ink frame from SwitchBot that I can’t wait to try, there is a quality “Why do I need this?”. Many of the latest AI pushes have been troubled by TJO. There is only so much space in our house and life For new smart technologies: AI works best when it saves us time and headaches instead of managing more for us.
This is my own horn and part of the testers we all have at CNET. We don’t want the typical tech buyer to have the time or energy to scout all this details, or to quiz with every command of the voice assistant. That’s it Why we review equipment,,,,, Telephoneapplications and Chatbot: See which one is worth it, which makes life better, Have privacy issues,,,,, Which hallucination is too many And all the other dirty details. When so many products are called AI or AI, you need experts to pay for gold. IFA 2025 brings me a brand new list of technologies.
If you want relevant home security ideas, check it out I love home security AI See if it can help you too.
