Tech company fashion text mural in London Shoreditch Areas known for their street art use the term “VPN” 24 times without really explaining what a virtual private network is or does. This is a little point.
The eye-catching artwork was created by VPN providers Surfshark and Graffiti Art Company Kingmurals, which collaborated to develop PR stunts.
VPNor a virtual private network, creates an encrypted tunnel that allows you to move online without having to disclose IP addresses, actual locations or other personal information. CNET’s comment on Surfshark Noted that the service “has done the job for casual VPN users.”
In the video, Surfshark says it tries to use VPN as a “lifestyle” that is not daunting, such as the “Decoding Spaceship Manual.”
The rising mural itself is like a crazy libs game, but only one semester fills all the holes in the text. This is the overall way:
“If you need a VPN, and that VPN is a VPN, then you need our VPN because our VPN does look like a VPN should be a VPN. When a VPN is needed. When a VPN is needed, our VPN VPN will become a VPN for VPNs of all time. This kind of VPN means there is no VPN, and this is just your VPN. Then comes the brand Surfshark VPN.
The company is Youtube and LinkedIn Showcase how to create murals and go to social media display reaction from Passers-by.
Unconventional VPN Marketing
The mural was created to build an understanding of VPNs.
“With awareness of cybersecurity and privacy, we want VPNs to be seen as essential tools in everyday life, not just technology,” said Legimantas Urbanas, chief marketing officer at Surfshark. “With this activity, we want to strip complexity and show that choosing a VPN is not necessarily difficult or daunting.”
VPNs are usually not the subject of flashy marketing in public places. “Most VPNs that advertise usually stick to traditional strategies such as influencers and digital marketing campaigns that may or may not stay in people’s minds,” said Attila Tomaschek, senior author of CNET.
On the other hand, Surfshark’s murals may raise awareness about VPN and digital private issues in a more creative way, Tomaschek said. “It is these provocative, thought-provoking guerrilla movements that the company’s cooking does seem to attract people and inspire discourse on the importance of protecting your privacy online.”
Last year, the company Different PR stunts performed in London Involves the exposed bathroom on the trailer truck to build awareness of data privacy. It is called the “transparent LOO” experiment.
