David Zaslav, CEO of Warner Bros. Discovery, plans to make HBO more expensive and passwords difficult to share, . Zaslav shared his general view on the state of television at Goldman Sachs Communacopia+Tech conference, with the theme of HBO Max good content, and Zaslav believes he should charge more for it.
“It’s the fact of quality – in our company, movies, TV production and streaming quality, it’s the fact – we all think it gives us a chance to raise prices,” Zaslav said. “We think we’re down.” HBO MAX recently ,when . As of now, you can get entry-level basics for $9.99 per month, while the ad-free premium plan costs $20.99 per month. Zaslav obviously thinks he can get more.
Warner Bros. finds it more open to plans to resolve password sharing. On the August revenue call, It hopes to close all vulnerabilities to share passwords by the end of the year. While people continue to be attracted to HBO content, “password sharing is tricky,” Zaslav said. “We’re going to start pushing that.”
Price rise and password sharing crackdown have been thorough and other streaming media. HBO Max compliance lawsuits should be greater than expected. Showing that these plans are so clear that they cannot improve Zaslav’s image but that was his least concern Warner Bros. discovers.
