Over the years iPhone 17 Line and iPhone Air The company designed the feature to solve the small (although annoying) problem of modern smartphones. Now, there is no need to change how to hold the device to take portraits or selfies facing the landscape. Here’s the old-fashioned Apple: the seemingly simple other companies blend hardware and software in a way that other companies stand out.
This is possible because Apple has paired the square front camera sensor with the latest machine learning-assisted image recognition software. This allows the iPhone 17 and its siblings to capture high-resolution selfies and videos in any direction.

GIF shows the stage of the Action Center.
(apple)
I hope this is also the beginning of a new trend towards more thoughtful and useful AI capabilities. Over the years, machine learning algorithms have powered many of the most important software advancements in our phones and tablets. For example, Apple’s Photon engine Without machine learning, technology would be impossible. If you need a review, whenever you take photos with a modern iPhone, the device will capture a series of still images with the shutter pressed and fused those images to reduce noise and improve clarity.
But, as I wrote Follow the end of I/O 2025at some point in the past few years, machine learning and artificial intelligence have moved from one means to the end, to itself. Now, with all the ethos of large language learning models, most companies seem to forget about these technologies to enable new experiences (or reduce existing friction). Apple is probably more important than any other company, it is difficult to navigate this new era with its usual vision and vision, and Apple Intelligence is its biggest A disappointing version of recent memory. The center stage is an example of the company’s best use for remembering AI: a solution to real problems.
It’s still too early to say that Apple is able to work on the center stage to provide other similarly useful AI capabilities. After all, we still Waiting for new, more individual siri to arrive. Meanwhile, I look forward to every Android manufacturer that replicates Appleās camera design. Maybe it will even inspire them to rethink their approach to AI.