There is a marketing practice called Anchoring, where mediocre products are offered at prices similar to what the manufacturer really sells. Of course, you able Buy the base model, but the next model costs just $50, offering so much more that it feels like a bad deal for those who buy cheap ones. Apple is no stranger to this approach, but I do think iPhone Air It’s a pretty extreme example.
In recent years, Apple’s iPhone strategy has focused on four models: the model of that year, its siblings, and then a larger screen variant of the two. This year, the larger-size version of the base model was abandoned with the iPhone Air. It’s a thinner phone that is 5.64mm deep compared to the 7.95mm of the regular iPhone 17. It has a more powerful chip compared to the regular iPhone 17’s A19, which packs Apple’s flagship A19 Pro. Oh, it has a 6.5-inch display, which is a little bigger than the 2017 6.3-inch panel. But these are its only advantages.
For a decade, the phones have grown bigger and bigger, and every time consumers buy them. The demise of the iPhone SE killed the idea, and a large number of people yelled at phones smaller than five inches. But, given that these objects also need to hold the phone comfortably, I have never heard of anyone getting angry at the thickness of their phones. So fundamentally, the main reason for air is to provide a bunch of compromised people to achieve the goal that no one wants.
Actually, when you put the air into one Side by side comparison Use the base model iPhone 17. The phone has a slightly smaller screen and uses a regular A19 chip “only”, but in all other metrics, it’s a better phone. It has a larger battery and is expected to run longer, with dual 48 megapixel cameras on a single lens in the air. But while the air retails for $999, you can buy the iPhone 17 for $799 and use 256GB of storage, which I think is a steal. In any logical world, the iPhone Air won’t even browse with 99% of buyers.
Of course, like the MacBook Air, this will be the shape of the upcoming iPhone. You can already see Apple’s desire to reduce models and throw away legacy technologies (such as physical SIM cards). As users acquiesced to Apple’s desire to trim things, these changes will soon encounter the rest of the iPhone series. It is obvious that the air is Any plan for apples can be foldableLikewise, given that Samsung and Honor are releasing the foldable, the size is 9mm when closed.
But I urge everyone else to limit the desire to spend $999 to be a beta tester for Apple’s hardware roadmap. Of course, I might buy an iPhone Air 5 (or 22), but maybe it’s just because I don’t have any other options.
