In another splash event, Apple introduced its latest iPhone lineup on Tuesday: iPhone 17,,,,, 17 Pro, 17 Pro Max, There is also a new slim version called iPhone Air. The “Air” brand is designed to reminisce other lightweights – and sometimes Lower price – Apple products such as MacBook Air and iPad Air. But it also reminds of the time of a smartphone manufacturer yes chase An agile phone. However, in the AI era, the size of the device is not necessarily important. This is what the software it runs can do.
In this regard, Apple lags behind its competitors.
In its iPhone 17 campaign, the company has cited only a few AI technologies: Re-upgrade some Update announced in WWDC in Junesuch as visual intelligence and its device models, and in some aspects of camera upgrades, such as the front-facing camera of the iPhone 17, it call Center stage.
The most compelling use of AI was not even introduced as a telephone upgrade. yes AI-powered live translation capabilities are coming to Apple’s Airpods 3.
There is no mention of Siri, AI drivers, or otherwise.
a lot of have Arrived Made about how Apple’s miscalculation of AI could negatively impact its industry status and future success. Meanwhile, Google launched its latest version last month AI-powered Android phone with pixel 10because iPhone owners are still waiting for AI Siri Postponed to 2026.
So far, Apple has released only things to consider Baseline AI Functions For its devices, such as AI writing tools, summary, generated AI images (where Some complain Not very good), live translation, visual search and Genmoji,other. However, a digital assistant that understands a wide range of issues – without having to delay to chatgpt, or a digital assistant that can provide further background from the iPhone application Still overdue.
Recently, Apple is reportedly looking for a third party to help it catch up in the AI game. AI-enhanced Siri may be running some other technologies – e.g. Google Gemini – Under the hood.
At first glance, this delay combined with relying on third-party decisions may, even, even, possibly, even Large acquisitions – It seems that it might be bad news for Apple. However, Apple’s decision to outsource some mobile phone AI technology may actually become a selling point for consumers.
Today, iPhone owners usually choose Gmail, Google Drive and Docs, Google Maps and Chrome instead of Apple’s own apps such as Mail, its IWork Suite, Apple Maps and Safari, swapping Apple’s technology for Google’s technology. When people search the web, they turn to Google’s search app instead of Apple’s built-in spotlight search, though it Many integrations over the years To provide basic facts and answers, use sources like Wikipedia. So, why shouldn’t they use Google’s AI technology?
If Apple does make a third-party deal to integrate AI into its devices, it could be even bigger for iPhone owners. This means that high-performance AI technology will be more locally integrated into the device. It will feel more seamless than simply running AI apps, but part of the iPhone experience itself. Apple can get there without Invest heavily in infrastructure Competing in AI competitions is good for the (already healthy) bottom line.
Additionally, given the pace at which AI technology has been evolving, this design will be swapped for Apple to model or extend support to include others, as AI Companies are ahead of others.
The consumer outcome will be the best of both worlds: the aesthetics and hardware quality of the iPhone (thin and all!), Google’s technology (or Anthropic’s or Openai) powers certain critical AI components. This may also be beneficial to Apple’s overall brand.
It also means that the updated iPhone itself and the most infectious appearance and appearance of its hardware will continue to drive sales and upgrades, allowing Apple to do the best things: focus on building quality, improvements, camera improvements, Privacy protection technologyintentional software Design changes, such as liquid glass – Yes, super thin phone.
Apple can first continue to market itself as a top-notch hardware manufacturer, rather than an AI device manufacturer. As always, customers can still choose the latest iPhone without sacrificing the latest technology advances while they choose to buy phones from Apple.
Of course, this situation can only work if Apple chooses to launch the Siri version, which runs third-party AI technology to enhance its own. (Or if you buy an AI company). But if Apple decides to rely solely on its Apple smart products without speeding up its speed, the results may be very different.
