It’s only a few hours away now: 1pm ET, Apple will almost certainly reveal iPhone 17 Wire. This year’s “Awe Drop” theme is Apple’s invitation Sent to the media on August 26 did not reveal much through clues, although some people think the mapped Apple logo indicates Better hot cooling In the new model. But more importantly, we already know How to watch Apple iPhone 17 events It’s own: The keynote will be Live streaming on YouTube From Cupertino. We will have three Engadget team members reporting, LiveBloggoging and providing hands-on impressions of Apple Park, so make sure you come back here for the latest coverage.
This year will be far from the latest September product launch, and the brand new Superthin iPhone is expected to join the company’s lineup. Similarly, the Apple Watch model could be the new Apple Watch model too – including the first truly new Ultra model in two years – and (perhaps) the long-awaited AirPods Pro 3.
Bloomberg Apple reporter Mark Gurman confirmed his expectations for all of the above products Recent Event Preview Stories. Gulman has previously reported many details, including the expected battery and camera compromise for that rumored thin iPhone (everyone has called that iPhone iPhone Air). You can hear him share his full analysis of the upcoming lineup, and even a peek at the 2026 iPhone model – in his recent guest appearance Engadget Podcast.
It is expected to be roughly 5.55mm thickiPhone Air will be the thinnest iPhone to date iPhone 6 in 2014 It is 6.9mm and is the former champion. Since then, they have only become more clumsy. (this iPhone 16 Pro The depth is 8.25 mm. ) Air can also make Apple compete directly Samsung’s Galaxy S25 Edgewe found that this is more than just a head.
But the thin design of the iPhone Air may lead to some compromises. It is There are rumors There is only one 48 MP camera and a smaller battery – if it’s the power of the iPhone 17, the battery is about 16% spacious. Breakthrough leak on X Can be believed. That is to say, Taiwan’s Trendforce is a market research company Macro storywhich suggests that air will have high density “silicon anode cells” that can theoretically provide more power from a smaller frame.
The professional lineup can offer some design tweaks and performance improvements. Rumors are that the iPhone 17 Pro and Pro Max are transferred from titanium to aluminum. They can also see the rear camera array extending to the entire “island” that extends to the back of most phones. Three cameras are expected to be housed (as mentioned before), but there are multiple rumors that it will have improved telephotos. The zoom lens can Jump To 48MP, it can be enhanced with its digital zoom/cut ribs. Mobile phones may also Add to An anti-glare coating similar to Find it on iPad.
The standard iPhone 17 can see some welcome display upgrades. At least one supply chain source claim It will add a 120Hz variable refresh rate (promotional) display, which the professional series uses Since 2021.
One thing we know without a doubt is that the new iPhone will be with iOS 26This brings Apple’s The biggest design refresh in years. It’s easy to imagine that the company emphasizes that the display of new models is the best way to experience new models Liquid glass Visual language. As for the naming scheme, there are no leaks pointing to similar hardware reshaping (“iPhone 26”, “iPhone 26 Pro” etc.). But hey, Apple does love surprises.
Engadget’s iPhone 17 rumor summary Give you a deeper understanding of what the new model expects.
Apple’s fall event isn’t just for iPhone. The company is also expected to launch new Apple Watch models. 5G and processor upgrades are Expected For the Apple Watch Ultra 3. It also allows you to send text through satellites, suitable for those who use it in the wilderness. Regardless of the details, Apple hasn’t introduced new rugged models since 2023 (except A new color), so upgrade.
The Series 11 model is unlikely to be very different from the Series 10. After all, the model introduces a new design with a Thinner body and larger screen. (And Apple has traditionally left these people in a three-year cycle.). But faster chips also seem logical. Maybe we will also see that 5G can also use standard wearable devices.
The Apple Watch lineup and the company’s fitness team have also made news lately. also In progress Legal fighting On wearable devices Blood oxygen monitoring functionJay Blahnik, Apple’s vice president of fitness technology, has been accused of creating a toxic workplace environment. New York Times Report. The company is unlikely to mention any of these situations even at its September 9 event, but the interesting background information about its fitness and wearables is for its presentation.
We may also see the AirPods Pro 3 at the event. It’s been three years since Apple last upgraded its premium earbuds. New models can also bring some Biometric sensor for headphones: In-ear heart rate monitor and (perhaps) temperature sensing. There are rumors on site translationalthough this may not be unique to the third generation model. But, if the leaker’s latest report, don’t expect significant design changes Majin Bu (pass MacroOne can believe: In addition to “slightly reduced in size”, BU pointed out that the case will also lose the physical pairing button while gaining capacitive control.
We haven’t held our breath for any major developments in Apple AI or its overhaul Siri, which was announced last summer. Mark Gulman Ahead of Tuesday’s event, Apple is developing AI search products planned to launch with the new Siri, but those products are not planned until March.
Are there any other announcements? Time will tell, but now we know we don’t have to wait long to find out. The official countdown clock has begun, and the answer is only a few days away.
Updated, September 8, 2025, 5:49 PM ET: A new leak has been added that appears to confirm that iPhone air has a lower battery capacity.
Updated, September 7, 2025, 1:53 PM ET Mark Gurman’s new report adds a timeline for Apple’s upgraded Siri and AI searches.
Updated, September 6, 2025, 10:20 AM: Added the latest link to Mark Gurman Bloomberg Story, confirmed and expanded his previous reports on the upcoming new Apple hardware.
Updated, September 4, 2025, 7:20 PM ET: A new report has been added that iPhone air may have a high-density battery.
Updated, September 3, 2025 at 2:20 pm: Included with a reference and link, the invitation image proposes a new cooling system for the upcoming iPhone.
Updated, September 2, 2025, 11:15 AM ET: The introduction was adjusted to accurately reflect our current distance from the event and added paragraphs on the latest events on Apple Watches and fitness products.
Updated, August 29, 2025 at 2:32 pm: Added from BloombergMark Gurman appears on the Engadget podcast.
Updated, August 28, 2025, 10:45 AM: Added 3 case details for new report on AirPods.
Updated, August 26, 2025, 5:41 PM ET: Added official event invitations, date and time confirmation.
