BT company Vodafone is testing a new spokesperson who appears as a red hoodie who speaks German and touts the benefits of high-speed home internet services.
An important note about this influencer: she was generated by AI.
The character appears In Tiktok video It was posted 3 times on Vodafone’s official account, which together received over 2 million views. According to the edgethe video also appears as an ad on X. According to comments on the video, the company said an AI spokesperson was part of various ad tests it conducted.
“We are trying different styles. AI is part of everyday life and now we’re trying it in ads,” Vodafone said in a response from the company’s social media team.
A Vodafone spokesperson (AI or others) did not immediately return an email about AI advertising.
Just last month, the transport company Scotrail Turned the decision After complaint, use AI-generated sound on the train.
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