European Commission Announce Google will be fined 2.95 billion euros (less than $3.5 billion) this week.
The commission found that Google violated EU antitrust rules by favoring its advertising service. The committee said Google favors its advertising exchange ADX in both publisher ad servers and ad buying tools for “abuse” its “dominant position.”
The committee also said Google has 60 days to “end these self-challenge practices” and “implement measures to stop conflicts of interest inherent in its ADTECH supply chain.”
“Now, Google must take serious remedies to resolve its conflict of interest, and if it does not, we will not hesitate to implement strong remedies,” the committee said in a statement. “There is a digital market for people and it must be based on trust and equity. And when the market fails, public institutions must act to prevent the abuse of power by leading actors.”
In response, A Google spokesman told the Wall Street Journal The company will appeal the committee’s decision, adding: “There is no anti-competitive service to advertising buyers and sellers, and there are more alternatives to our services than ever before.”
WSJ Report The announcement was reportedly delayed from the planned date, due to concerns over ongoing negotiations between the EU and the U.S. on a potential trade deal.
This is the second largest antitrust fine ever (second only to $5 billion fine 2018 confrontation against Google). The decision was criticized not only by Google, but also by U.S. President Donald Trump Complaint in a Truth Society Post About “many other fines and taxes issued against Google and other U.S. tech companies.”
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“We can’t make this incident a brilliant and unprecedented American creativity, and if we do, I will be forced to start Section 301 to remove unfair fines for these tax-paying U.S. companies.”
President Hold a TV dinner Technology executives including Google CEO Sundar Pichai and Google co-founder Sergey Brin praised Trump’s policies, especially near AI.
Meanwhile, Google appears to have won an antitrust victory in the United States this week. Although a federal judge had previously ruled that the company had taken illegal actions to maintain a monopoly in online searches, His remedies are insufficient The Justice Department’s recommendation aims to sell Android with chromium and even numbers.
