Google faces $3.45 billion in fines The European Commission said on Friday that it is engaged in anti-competitive advertising technology practices.
The fine stems from complaints from the European Publishers Commission accusing Google of its own online advertising display services, harming competitors and online publishers. The European Commission wants Google to stop these self-selective practices and stop its conflict of interests. The committee said it will provide Google with it Report Revenues in 2024 are about $350 billion, an opportunity to show how some ad tech services will comply before recommending.
“There is a digital market that can serve people and must be based on trust and fairness,” said Teresa Ribera, Executive Vice President of Just and Competitive Transitions at the European Commission in a press release. “When the market fails, public institutions must act to prevent the dominant players from abusing their powers. True freedom means a level playing field where everyone competes on equal terms and citizens have a real choice.”
Google disagrees with the decision and says it will attract it.
“It imposes unreasonable fines that require changes, which will make it harder for thousands of European businesses to make money,” Lee-Anne Mulholland, head of global regulatory affairs at Google, said in a statement. “There is no anti-competitive service to advertising buyers and sellers, and there are more alternatives to our services than ever before.”
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President Donald Trump sent a signal to European regulators earlier this year The entity that pursues excellent American technology companies. The latest EU fine was supposed to land on Monday but was postponed, according to opposition from EU Trade Director Maros Sefcovic. Reuters.
The fine is the fine as global regulators try to stop the power of Big Tech. Google operates the world’s largest search engine, online advertising market, web browsers and mobile operating systems, and the company is often in the regulatory authorities’ crosshairs.
This week, in a landmark U.S. antitrust case, accusing Google of using its search engine to operate an illegal monopoly, the judge gave it to A slap on Google’s wrist And back from the toughest treatments, such as ordering Google to sell its Chrome Internet browser. Google Stocks Jumped up after domination. Despite the relatively loose penalties, Google said it would appeal the ruling. The Ministry of Justice says this Assess if it will attract.
Read more: Judge Rules Google can keep Chrome but must stop exclusive search deals
This is not the first time Google has been fined by the EU antitrust division. Google took a hit in 2017 Fine $2.7 billion Because the site prioritizes shopping, it searches for competition, which leads to searches. In 2018, $5 billion fine Anti-competitive practices were imposed on Google via Android, which gave Google Search and Chrome an advantage on third-party devices. In 2019, Fine $1.7 billion Imposed on Google to block competitors on its Adsense platform.
Earlier this week, France’s data protection agency fined Google $381 million Inappropriate use of cookies in Gmail. Separately, A group of European publishers filed a complaint Oppose Google’s use of its content in the AI overview earlier this year.
