Inside the cave On the last Friday of August, a nightclub’s neon laser beam is showering in the dance floor, the bodies swaying in pious harmony, and ravers in every corner of Los Angeles offer sacrifices on the altar in every corner of Los Angeles Rabub.
Everyone is here. True believers and real curiosity, trend chasers, nightlife purists, dangerous influencers, partisan crashers and those who just want to be seen.
It’s a celebration of Labubu, a furry Ewok-like collection that seems to have become a real phenomenon in the era of Tiktok trends at night, AI influencers and cheap hype. About 250 people aged 18 and older gathered to unify their appreciation for the new toy god. Outside, a line winds through the parking lot and a faint weed smoke perfume in the pleasant night sky.
There are three things I know about Labubu: Either you have one, you want one, or you have an opinion on one person. So I understand its cult-like fanaticism here.
“It’s Labubu’s carnival, baby!” announced that John is a 27-year-old law student who attended the party with a group of friends. “I just think they’re really cute,” he said. From his backpack, he pulled the limited edition Coca-Cola Lababu And carefully held it, as if it was a trophy, waiting for me to appreciate it. “I know the part of why they are so popular is consumerism. But they are so cute. It’s a trend. Things catch up.” (The attendees speak and refuse to share their last name, citing privacy or work issues.)
At first thought Labubu was released in 2015 by Chinese counting artist Kasing Lung, and has since taken off on a global scale over the past year, driven by celebrity representatives. Everyone from Rihanna, BTS, Kim Kardashian and Naomi Osaka, who showed off a limited edition of four inherent crystals at this year’s U.S. Open – singing the song of praise for Rabbo. Today, Labubu is sold by Chinese toy maker Pop Mart, part of its franchise “Monsters.” According to the company, it earned more than $670 million in its first six months of 2025, an increase of 668% compared to the same period last year, according to the company. Online Report In August.
From the stage inside Catch onethe movie theater-sized LED screen plays an animation of the furry toy deity, while the DJ summons his loyalty. He directed the microphone to indicate, “Everyone lifted their Laubib.” His hand was fired into the air. Bass shot from the speakers. It’s hard not to be obsessed with the contagious speed of that moment. DJ prompts “Late Night”, Lily Palmer and Maddix’s Techno earworms, and the crowd burst into one. Labubus swings from his neck, the sky of his fists, swaying from his vest bag. The energy is constant.
“It’s a good fashion statement,” said Aiden, 21. look. “Aiden, a manager at a clothing company, said having a Labubu has become an indicator of “flavor”. Well, you’re cool.'”
