Car companies like Task statement. With the arrival of Concept C, Audi’s new concept is clear: “Ruority simplicity”. Audi says it’s an all-electric two-seater with a retractable folding hard top, and Concept C is a “gradual explanation” of the company’s legacy.
But when you browse the messaging – the key word here is precise and clear, and the emphasis on our old friend “Vorsprung Durch Technik” – it feels like a substantial reset after aesthetic drift. Well, it’s not just the conceptual eye candy: it’s the appealing battle mode of Audi in the current industry Trouble Challenge.
“Our vision is a call from the entire company and is crucial to making our brand truly unique again,” explained Massimo Frascella, Audi chief creative officer. “This is the philosophy behind every decision we make, and our goal is to apply its principles throughout the organization. We call it ‘Radical Next Step.'”
Let’s start with the car itself. Although E-Tron GT Setting high bars, Audi’s model series makes sense for coherence and drama. Concept C is not a first principle machine, but it certainly strips things and tries to inspire some good old-fashioned flame of desire. This is a great thing in the flesh: short, chunky, strong and charming. Audi CEO Gernot Döllner lasted for two years, and he personally pushed for a new sports car. Frascella uses it to push the boundaries between design creativity and manufacturing technology.
Provided by Audi
For Mark historians, this is also one: Although there is no clear retro here, the 1930s Auto League C Grand Prix cars, the early Rosemeyer concept and more closely related, the original TT is all the same as Bauhaus and German modernism.
It should be noted that Frascella Randoman admirable vehicle (although he also works in more polarized jobs Jaguar 00. ) lacks decoration and commitment to what the automotive designer calls “monogram” surface, which are obviously two of his trademarks.
It is definitely obvious here. The tight, machined look of C concept C hints at something engraved by huge aluminum rebars and features a powerful new vertical front grille shape with a slim but powerful light signature that echoes the four-ring logo. However, we think it is better to appreciate from the rear three-quarters of the elevated position. Without the rear windows, minimal trim and slender LED taillights, there are three slats on the rear deck that can come up with a more emotional charging mid-engine configuration. We were told that there are no windows, the appearance of the slat Will be The new car is scheduled to arrive in 2027.
Provided by Audi
