Instagram is introducing a new approach to enable creators to work with brands to make money by recommending products. On Thursday, Yuan introduced its supplement Partnership Advertising Called Testimony, allows creators to be paid for written recognition and shared as comments on brand social media posts and ads.
The new ad format is a move that monetizes practices that have already happened on social media.
Many brands today leverage Paid commenterOr otherwise motivate customers to leave positive comments. For those who are researching new products, it is difficult to tell who is a truly happy customer and who may be in Astroturf in the comments section.
Adding a way to creators to self-identify as a paid promoter can enhance brand reception among the person’s followers while being more transparent about the nature of creators’ brand relationships. While these are obviously paid recognition, not organic recognition, creators must at least risk their reputation by throwing their name within the scope of a given product. If they are not selective about these suggestions, they may lose the trust of their followers.
explain 40% of people now use creator suggestions on Instagram when shopping.
Through partnership advertising, these suggestions are Brand content With paid partnership tags, even cooperate Posts feature creators and authors of brands.
Meanwhile, the recommender asked the creator to write a short 125-character message, associated with the brand’s campaign or the product being advertised. To work, the creator will send its written approval to the brand and attach it to the correct ad.
Then pin the testimonials to the top of the comments section on your Instagram post, making the comments and creators behind them more visible.
Creators will also be able to track these recommendations and other partner ads under their creator settings under their creator settings so that they can see how content is used and even extract their content (if guaranteed).
