Unlimited realityA technology company focused on immersive digital media and e-commerce, has agreed to acquire music brands Napster Owned $207 million.
The two companies have a clear agreement. The fully licensed independent music service Napster offers over 110 million high-fidelity tracks from world-class artists and provides its loyal global user base. The companies say that over the past two decades, Napster has paid more than $1 billion to artists and songwriters around the world, making itself the cornerstone of the music streaming industry and the longest-running digital music service.
Infinite Reality says it plans to move Napster beyond streaming to social and interactive music platforms, leveraging its immersive technology and an audience network of digital local fans. This includes millions of dollars associated with IR entertainment assets, such as the Drone Racing League (DRL) and top esports organizations, participating in champions such as Call of Duty and League of Legends.
Infinite Reality has been acquiring orgy to assemble what was once called meta-evaluation, a term coined by science fiction writer Neal Stephenson decades ago in his novel Snow fall. However, after Meta entered this market, many people became skeptical, and Metaverse was a dirty word. Instead, using phrase immersive technology, Infinite Reality has been acquiring companies to build metacode.
These transactions include acquisitions Entangled,,,,, bet,,,,, Drone racing,,,,, Empty spirit and Action face. It also bought a majority stake in the Super League game. January, Unlimited Reality Says $3 billion Raised The valuation is US$12.25 billion. In 2024, the company raised $350 million and purchased Landvault.
The just-reimagined Napster will distinguish itself from its competitors by acting as a social music platform that prioritizes active fan engagement rather than passive listening, allowing artists to connect with their relationships, own and profit from their fans.
Through this acquisition, Napster and Infinite Reality plan to provide tools for artists:
● Create a brand’s 3D virtual space where fans can enjoy virtual concerts, social listening parties, and other immersive and community experiences.
●Selling physical and virtual goods, exclusive digital content and event tickets.
●Use AI-driven customer service, sales and community management agents for greater personalization.
●Access an enhanced analytics dashboard to better understand fan behavior.
●Integrate gamification to increase fan engagement and loyalty.
● Leverage IR’s audience network (including DRL and top esports teams) to seamlessly cross publicity and bridge the fan community.
● Provide innovative sponsorships for brands that are related to millions of young, digital consumers.
“By acquiring Napster, we are paving the way for a better future for artists, fans and music,” Infinite Reality CEO John Acunto said in a statement. “This strategic move coincides with the vision of infinite reality, the vision to lead the Internet industry from a flat 2D clickable network to a 3D conversation – providing all creators with modern tools to better attract, profit and measure their audience.”
“I strongly believe that the relationship between artist fans is evolving, fans are eager for a hyper-personal close contact with their favorite artists, while artists are looking for innovative ways to deepen their connection with fans and access new revenue streams. We are creating the ultimate music platform where artists can thrive in the next digital perturbation.”
I interviewed Napster CEO Jon Vlassopulos repeatedly After September 2022 He joined Napster And try to revive the famous brand.
As part of the acquisition, Vlassopulos will continue to serve as CEO of Napster and will play a broader role globally. Since 2022, Vlassopulos has overseen the restructuring of Napster and brings its evolution into new business areas, driving innovations in artist Fan engagement and the next generation of immersive music experiences.
Previously, he served as Global Music Lead at Roblox, where he pioneered immersive experiences with more than 100 million fans for the immersive experiences of leading artists and brands, bringing tens of millions of dollars in net new revenue to the music industry.
Vlassopulos began his career as an executive at BMG and invested in the original Napster while at Bertelsmann. He is an experienced entrepreneur, executive and investor who is on the record of delivering the industry’s first, which is located at the intersection of technology, music, gaming, entertainment and marketing.
“Napster revolutionized digital music in the 90s and now, with infinite reality, we are ready to do it again.
He added: “Imagine stepping into a place to watch exclusive performances with friends, chatting with your favorite artists as they put down their new singles, and being able to buy their exclusive digital and physical merchandise directly. With unlimited knowledge of reality expertise in coma 3D technology, we will not only transform into new experiences on the next generation of platforms, but we will therefore continually transform our new experiences into new experiences. The start of a more interactive and social music experience in the next Internet age.”
“We consider leading the departmental transition from 2D to 3D networks, and no other community is more critical than creators who are always at the forefront of leveraging innovation to express themselves and destroy legacy systems.” “The endurance of the Napster brand proves its resilience, and we are honored to build on the groundbreaking spirit and unparalleled expertise of the music industry. We can think that our technology has no better use case than music artists who are constantly pushing the boundaries of possible.”
Founded in 1999, Napster transformed the music industry with its peer-to-peer file sharing technology, giving fans the first visit to the digital music and digital music community. In the rhapsody obtained by the first legal music streaming services licensed by all recognized major record labels, Napster evolved into an independent digital music service offered in 34 countries. Together with the Napster Project, Unlimited Reality has further developed the brand to become a leading immersive music platform for artists, fans and curators.
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