Human rights activist Tanya O’Carroll has successfully forced social media giant Meta not to use its data for targeted advertising. The agreement is included in solutions to her personal challenges posed by her tracking and analysis of Meta Back to 2022.
O’Carroll argues that the legal right to oppose direct marketing of personal data contained in the UK (and EU) data protection laws, as well as unlimited rights, that is, if the user object, Meta must respect her objection and stop tracking and propping proping tosing and proping prosing shimbe, then the personal data will no longer be processed for this purpose.
Meta refuted this – claiming that its “personalized advertising” is not direct marketing. The case was scheduled to be heard in the British High Court on Monday, but the settlement ended the legal action.
For O’Carroll, it’s a personal win: Meta has to stop using her data for ad targeting while using its services. She also believes that the precedent set by reconciliation should give others confidence in exercising their right to oppose direct marketing to force tech giants to respect their privacy.
Speaking to TechCrunch about the results, O’Carroll explained that once Meta agreed to her legal action, she simply did not choose to agree to a settlement (i.e., don’t process her data for targeted ads). She told us that if she continues and the lawsuit fails, she could face significant expenses.
“It’s a bittersweet victory,” she said. “I achieved the goal I intended to achieve in a number of ways – it was to prove the right to exist to prove that it applies accurately to the business model of many other companies on the Internet – in fact direct marketing for advertising.
“I miss me show That’s it. But, of course, this is not a legal decision. Mesa doesn’t have to take responsibility – so in this case they can still say they’re just settling with individuals. ”
Although the EU has long established comprehensive legal protections for people’s information (e.g., General Data Protection Regulation (GDPR), the legal challenges of the O’Carroll Law have been dependent on that law – the UK’s domestic data protection framework still based on these privacy laws that have done a hard and frustrated person to surveillance-based advertising business models such as One Meta operations.
Since the regime came into effect in May 2018, multiple GDPR complaints about the company have been regulated for many years.
Although Meta has received many GDPR fines, including The biggest technical fine ever – The surveillance business model that it agrees to has proven harder to transfer. Although there are signs Law enforcement actions yes at last Broken This position in Europe. O’Carroll’s example emphasizes that the driving force for privacy is possible.
“The hope given to me is ICO [U.K.’s Information Commissioner’s Office] It is true that the case has been intervened and with me is very clear and convincing and persuasive. ”
That said, she thinks the company may now turn to “Payment or consent“UK Model – This is the legal basis for the transfer to the EU last year. This requires users to agree to track and analyze or pay dollars to access ad-free versions of their services.
O’Carroll said she could not disclose all the details that the trackless access dollar would provide, but she confirmed she would not have to pay the dollar.
