Maju Kuruvilla, who The CEO role of the controversial one-click checkout startup bolt last yearcome back. He is launching his own startup, focusing on another problem with online shoppers: what he calls “check-in.”
The experience afterwards will be a bit clumsy when you click on an ad to buy something like a T-shirt. The website you log in may not even have the product you clicked on. Kuruvila told TechCrunch that this has caused many shoppers to rebound, hurting conversion rates.
Kuruvilla hopes to change this with AI. His new startup Spangle aicreate a custom landing page for shoppers based on their search or click. It sells to major retailers looking to better profit from their traffic and decodes customer interactions by an AI model called “ProductGpt”.
Based in Seattle, Spangle AI raised $6 million in seed rounds last year. Its investors include Seattle-based Madrona Ventures and streamlined Ventures, which is located in Silicon Valley.
Spangle AI joins many other e-commerce startups, which sell AI to customize online shopping experiences and improve conversion rates. Vancouver-based Unbounce sells uncoded landing pages, Nearly $40 million raised in 2020 And Dubai QEEN.AI Raised $10 million Earlier this month For its smart shopping assistant.
This is still early on the journey of Spangle AI, but the startup claims to see promising signs of its products, which has increased conversion rates by 51% in early testing. With its products and these case studies, Spangle AI will now focus on sales.
Kuruvilla served as Bolt’s CEO for two years, before working at Amazon for nearly eight years. He replaced Bolt’s outspoken co-founder Ryan Breslow in 2022 Breslow’s hot Twitter Tirade Oppose Y combination.
But that doesn’t end Breslow’s drama Bolt investors sued He received more than $30 million in personal loans from bolts. Breslow has Since returning to serve as CEO,,,,, Defend loans As a vote of confidence in Bolt, Announce The legal troubles with bolts are over.
Kuruvilla joked on X that he checked out a one-click checkout from Bolt when he left last year and he was looking forward. “I just love e-commerce, I like to solve serious problems,” he told TechCrunch.
