Snapchat launches generative AI video Lenses

Snapchat’s future includes generated AI video footage where users can watch themselves embrace virtual animals on the screen. The first three lenses the app has emission Including raccoons and foxes, animate animals into moments. Meanwhile, the third flower called Spring will produce a bouquet of flowers and use a magnification effect to reveal who holds it. All three lenses, as well as future Snapchat versions, are powered by a generated video model built in-house. Snap said it will add more options to expand users every week.

“We have a long history of bringing Advanced AR, ML and AI tools directly to our community, and we’re excited to see what Snapchatters has created,” Snap said in the announcement. additional In 2023, Openai-driven chatbot for its app has been released More AI features since then. Last year, snapshot Introduced An AI video generation tool for creators that allows users to create videos from text prompts. The tool has been released to a small number of users, but indicates that the company is making AI videos for the app.

Currently, only users pay $16 per month for the Snapchat Platinum subscription tier to access the app’s new AI video footage. The new lens will first appear in subscribers in the carousel and will be used with the front camera. Any AI videos created by users are automatically saved to memory, and they can then be shared directly with friends, their stories, and with the public through Spotlight.